To begin the editing process we had to ensure that we copied over all of the footage from the camera into one folder on the computer first, rather than dragging it straight from the camera as that would affect the composition if we wanted to access it at a later date as the footage would be missing from the timeline. We then imported the footage into Premier Pro and started to pick out the shots we wanted, roughly cutting them down and dropping them onto the timeline to create a rough edit. The shots were placed in order, following the three part structure of trailers but they were not cut down effectively to the pace that we were aiming for yet. We then had to cut them down to the ideal length and place video effects on the footage like fade to black. After we agreed on the order and length I exported one of the shots into After effects where I created a CCTV effect then I rendered the clip and placed it back on the timeline of our trailer. We then chose the music and recorded my voice for the narration at the start of the trailer. We also included titles to follow the conventions of a trailer.
Post production dates:
4th February 2017
6th February 2017
8th February 201710th February 2017
6th March 2017
4th February 2017:
On the first day of editing we placed the footage onto the timeline and had a discussion among the whole group on where the shots should be placed and how long each section should be. We tried to implement every members feedback to ensure that we all contributed.
In the first part of the trailer we needed to introduce the characters and ensure the pace is slow but still keeping the audience engaged by the use of a variety of angles and shot types. Then we needed to transition into the fast paced portion of the trailer where most of the exposition happens and the main action parts of the film are supposed to keep you focused on the screen and make you feel excited for what you are seeing. The last part is the slowing down once again and a last hook is placed to make it memorable for the audience. The challenging part was ensuring the clarity of what we tried to portray and making sure that the audience understands the connection between the little girl and me as the adult, those being the flashback scenes.
In the first part of the trailer we needed to introduce the characters and ensure the pace is slow but still keeping the audience engaged by the use of a variety of angles and shot types. Then we needed to transition into the fast paced portion of the trailer where most of the exposition happens and the main action parts of the film are supposed to keep you focused on the screen and make you feel excited for what you are seeing. The last part is the slowing down once again and a last hook is placed to make it memorable for the audience. The challenging part was ensuring the clarity of what we tried to portray and making sure that the audience understands the connection between the little girl and me as the adult, those being the flashback scenes.
6th February 2017:
On the second day of editing we were able to place more shots onto the timeline from more locations as by then we had more shots from other locations we filmed in between. We worked with the storyboard to ensure we didn't venture too far off from the original concept and to avoid making mistakes regarding the conventions. The shots in the middle had to be cut down more than once as these parts had to be just right to have the desired effect. Having so many shots filmed in different locations allowed us to have a wide variety to choose from and ensure we were picking out the most fitting ones.
8th February 2017:
On the third day of editing we were able to add the ending onto the trailer and focus on starting to place all the sections closer together and aiming to get a tight cut completed as soon as it was possible. It was important to remember to include a cliff hanger which would keep the audience thinking about the trailer long after it was over and to encourage them to see the full film.
10th February 2017:
On the fourth day of editing we edited at two different times in that day. We were able to add sound effects onto the trailer and music which the group picked out together. The music had to accentuate the trailer rather than overpower it, so we had to be careful in what effect we wanted to create and what we wanted the audience to feel. Titles were added in accordance with the conventions of a trailer. The title of the film was also agreed on and we ensured that the font used matched the one on the print work as we wanted to have all the parts of the campaign match. The After Effects CCTV clip was also created and added on this day as well as a temporary ident.
6th March 2017:
Having received feedback on our trailer, on the fifth day of editing we had to fix little parts of the trailer as overall it was done correctly but some things like the billing block, release date, social media information and an ident of a smaller; more fitting company, were missing. We moved some shots into different positions as it was pointed out to us that they worked better in a different order. The music was slightly changed to have more than one soundtrack which would accentuate the shift in the pace of the trailer when the middle part of the structure begins. We included a billing block on this day, however it was not one that was adjusted to our trailer therefore we had to change it later on.
9th March 2017:
This was the final day of editing. We were satisfied with the way the trailer looked at this stage and all we had to do was adjust the music to better match the structure of the trailer and to place a new billing block which was now tailored to our film. We placed the billing block almost at the very end of the trailer, with one last shot of me jumping out at the end to surprise the audience and keep them talking.
Magazine and Poster
As a part of our campaign we also had to create a magazine cover and a poster. Both of these were created on Adobe Photoshop CC. I was the one who did the poster and magazine cover in our group because I had the most experience with the software. Despite the fact I did all of it at home, the whole group contributed to the creative direction of the print work. I used a laptop and a graphics tablet to allow me to be more accurate with the details.
Magazine cover
We decided to replicate the format used for Sight and Sound as this seemed like the most fitting magazine for the type of movie we came up with. The readers of this magazine would be interested in a psychological thriller. The magazine cover needs to attract the readers and encourage them to buy the product. It also promotes the film so more people can see it.
Magazine cover
We decided to replicate the format used for Sight and Sound as this seemed like the most fitting magazine for the type of movie we came up with. The readers of this magazine would be interested in a psychological thriller. The magazine cover needs to attract the readers and encourage them to buy the product. It also promotes the film so more people can see it.
This screenshot was taken a little after I started making the magazine cover. I chose this drawing of a skull I have done in the past as I felt it fit in well in terms of the feel we were trying to achieve with our trailer. It was what I visualised Lucifer to be and so I played around with the drawing using the contrast and brightness as well as blurring the edges and using a smooth rubber to remove hard edges. I also used the smudge tool to make the tentacle looking parts look less physical and more faded and liquid. That was also then blurred. I had to ensure that I followed the format of Sight and Sound so I left a white border around the black background as this is a part of the design they use. I placed two images into the eyes of the skull, one of the main character of the film and the other of a rabbit which is a key element linking the pieces of the campaign together. I turned down the opacity on those two layers and used a soft edge rubber to erase the edges so it all blends together into the eye sockets.
In this screenshot you can see the Sight and Sound masthead has now been added on a new layer. I carefully placed it in the space it is on the real magazine. It is easy to spot as the edges of the white border should be crossing the "B" bubble at a half way point where BFI is written. I decided to make the skull look brighter using the effects as well as sharpening the hard parts of the skull and increasing the contrast of that layer. I added red horns but due to the dark background they were not easy to see.
At this stage I added strokes of red in the background to signify fire which would make the cover look less dark and make the skull pop out a bit more. It also followed the colour scheme we chose for our film. I also now drawn around the horns on a new layer with a Stumpy 6.pt brush to make it appear like a pencil drawing so it would match the rest of the image. I also created a new layer colouring the inside of the horns white and turning the opacity down making sure the red is at the top as it allowed the colour to pop more and it was more easily blended with the skull. I also made sure I went over the edges a bit with the white and blended that to give it a bit of a hazy effect as if the skull is glowing out of the darkness.
Here I have skipped a few steps and more has been done. You can see that here I have added the same hands I have used in the poster, to further make a connection between the products and form a recognisable campaign. The hands were from a painting I have done a few years back and I felt like the structure of the hands and the strings worked well with the idea of our film. Implying that Lucifer is the one controlling and toying with the main character throughout the film. I had to adjust the contrast, brightness and opacity of the hands to make them blend in with the rest of the design. I had to redraw the strings using the same Stumpy 6pt. brush, now in dark grey and I extended them down into the bottom of the magazine cover so we do not see what is attached to them. However, on the poster it is visible that the strings are attached to the main character however Lucifer is not visible. This allows for a better connection between the print work. I also used the smudge tool to liquify the strings and make them look a little like smoke, almost like they are not there.
I also added the text attempting to match the usual font style of the magazine and the colour scheme of the writing. I used the text tool and typed in the information I thought would appear on a real magazine cover of Sight and Sound. I then left spaces between the bottom lines to allow for yellow dots used on the real magazine.
I also added the text attempting to match the usual font style of the magazine and the colour scheme of the writing. I used the text tool and typed in the information I thought would appear on a real magazine cover of Sight and Sound. I then left spaces between the bottom lines to allow for yellow dots used on the real magazine.
I added the barcode onto a new layer and positioned it on the edge of the magazine cover slightly over the white so the cover comes together as one with the white border around it. This is the way it appears on the original Sight and Sound covers.
At this stage I drawn a white box in the right corner of the magazine cover, on a new layer; then placed text over it stating the date and issue number of the magazine. Adding this along with the yellow dots in between the bottom text made the magazine come together, making it look professional and close to the original design as I ensured that the font used was correct and matching to the one used in original Sight and Sound covers.
For the yellow dots I used the Stumpy pencil again however now I picked a bigger size. Once I had the right size, I used the eyedropper tool to match the colour of the dots to the yellow colour of the masthead. I placed the dot in between the writing and nudged it into place, then duplicated it so that all the other dots matched the first. I had to ensure they were on the same level and that the space between the text was also even.
For the yellow dots I used the Stumpy pencil again however now I picked a bigger size. Once I had the right size, I used the eyedropper tool to match the colour of the dots to the yellow colour of the masthead. I placed the dot in between the writing and nudged it into place, then duplicated it so that all the other dots matched the first. I had to ensure they were on the same level and that the space between the text was also even.
Poster
As a part of our campaign we also had to create a poster. I was also the one creating this piece of print work. We chose a picture of the main character, positioned in the corner of the room looking afraid and holding the bunny that also appears on the magazine cover in the eyes of the skull. The picture was taken from a high angle to show the lack of power and control of the character, putting the audience in the position of authority. However the character is looking at something that the audience do not see and it seems that we are not the main focus of the fear displayed on her face.
I imported the picture into Photoshop and it was used as the background. I started out by putting a red tint on the picture and playing around with the brightness and the contrast to achieve the right balance between the character and the surroundings.
In a new layer I used a Kyle's real watercolour 2 brush, set on soft edge to allow me to create that background effect. It started out darker than I wanted so I turned down the opacity which allowed it to become more transparent and appear like a shadow. I also placed the same hand painting I used previously in the magazine cover, and again changed the brightness and contrast of the hands. I placed another layer behind the hands in which I painted the outline of the hands in black and turned down the opacity so this time they seem to be reaching out of darkness.
I used the smudging tool to drag the black from behind the hands down into claw patterns. This gave it a more sinister look. I also took my shadow from another picture I took at the beach, and I altered it to bend according with the surfaces in the room. To achieve this I had to cut the shadow into pieces placing each on a different layer and enlarging or reducing the size of the shadow pieces to fit on the furniture and the far wall against the door. I also darkened the original image and smoothed out the edges left by the watercolour brush, using the blur tool.
I added the strings using the Stumpy 6pt. pencil brush, using a dark grey colour. The strings are connected to the characters body as if she is being controlled by the hands like a puppet. To make them look less unnatural I used the smudge tool to drag the strings around a bit and make them appear less defined and more liquid like. I decided to add a tear of blood coming down the characters face as it worked with the colour scheme and matched the dark tone the film was going to have.
At this stage I was happy with the look of the poster and decided to start adding titles to follow the conventions of a thriller poster. We made sure to match the font of the writing on the poster to the one we used in the trailer as this further enforced a connection between the campaign pieces. I used the text tool to write the actors names and placed the slogan in the middle of the bottom of the poster. The font used was Birch Std.
In the last step I put in the title of the film, however it was not the design we wanted therefore I used the website Ribbet to get a font that looked more fitting to the overal feel of our film. The final version used can be seen on the right. It is brighter and more vibrant which will attract the attention of the audience. To make it look more realistic I also added a release date that isn't too specific as it was made alongside a teaser trailer which are usually released relatively early on in the production
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